A peek inside the Brand
This brand was born in honor of my late younger sister, whose passing forever changed the course of my life. It is both a remembrance of her spirit and a celebration of our family’s generational legacy—a legacy of resilience, love, and deep soul wisdom.
How it all started
Founder
Hi, I’m Ashley Letrice—Certified Ayurvedic Health Coach, holistic wellness guide, mama, intuitive healer, and creative spirit. I created this space as a sacred offering to those seeking balance, healing, and self-love from the inside out.
Culani A. Burks
Sep 7, 1995 ~ April 23, 2024
Pictured from L to R:
Ashley Letrice, Crystal Cherie, Culani Ajah
Behind the Brand
Welcome to a space where healing meets heritage, where ancient wisdom merges with modern soul. I’m Ashley Letrice—an Ayurvedic Health Counselor-in-training, certified holistic health coach, intuitive creative, and proud Black woman. This brand is more than a business; it’s a living prayer, a reclamation, and a calling.
Born from the ashes of deep personal transformation, this work represents every step I’ve taken to heal my body, reclaim my voice, and restore my spirit. I’ve walked through pain, peeled back generational layers, and stood in the fire of growth to become the woman I am today. My story isn’t just survival—it’s alchemy. And now I offer my gifts in service to those ready to rise.
This brand exists for the dreamers, the healers, the ones doing the inner work. It's for the Black and Brown souls who’ve been left out of wellness spaces too long, for those who know there's more to life than hustle and burnout. My goal is to offer tools—affirmations, rituals, ancient healing practices, and soulful support—that bring balance, clarity, and empowerment.
Every offering is rooted in Ayurveda, divinely inspired, and crafted to guide you back home to yourself.
Because when we own our stories, honor our gifts, and walk our own path—we become unstoppable.
Welcome to the movement. Welcome to the medicine.
Welcome to the rebirth.
Our Mission and Vision
As a black woman, veteran-owned business we empower individuals to heal and transform holistically through mind, body, and soul healing. Blending Ayurveda, intuition, and spiritual alignment to create a framework for the modern life. Healing isn't a trend--it's a return to truth!
“I am the owner of my gifts, my story, my path, and my power.”
[Pictured from L to R: Willie Mae (Grandmother), Ashley Letrice (Founder), & Willie Lee (Grandfather).]